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Bet 9ja is an web-based gambling company that provides betting on main sporting events operating in Nigeria. Functioning under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google.com and Youtube.com in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a current listing by IABC Africa. Bet9ja was co-founded by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the primary sponsor of the 2019 edition of Big Brother Naija.

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